Google Ads
Automotive
Managed Google Ads for a automotive services achieved 168 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Automotive
Client :
A1 Auto Panel & Paint
Project Duration :
4 weeks
Problem :
Automotive needed steady inbound leads for panel beating and car paint services in a competitive Auckland market. Previous campaigns lacked strategic segmentation and were attracting low-intent traffic, resulting in underwhelming conversion performance.
Solution :
Performed in-depth keyword research focused on urgent repair terms like “car panel repair,” “paint scratch fix,” and “accident damage repair”
Built highly localised ad groups targeting Auckland and suburbs like Mt Roskill and Onehunga
Crafted strong ad copy highlighting services like insurance repairs, fast turnarounds, and free quotes
Refined the landing experience to emphasise trust, with service photos, testimonials, and mobile-first design
Set up tracking for calls, quote requests, and contact form completions
Challenge :
Competitive local market with many panel beaters bidding on the same keywords
Low consumer awareness of the business despite strong offline presence
Poor prior campaign structure with generic targeting and broad match types
Needed to convert website visitors quickly due to high repair urgency
Summary :
169 qualified conversions
38% conversion rate
Efficient budget use in a high-CPC market
More Projects
Google Ads
Automotive
Managed Google Ads for a automotive services achieved 168 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Automotive
Client :
A1 Auto Panel & Paint
Project Duration :
4 weeks
Problem :
Automotive needed steady inbound leads for panel beating and car paint services in a competitive Auckland market. Previous campaigns lacked strategic segmentation and were attracting low-intent traffic, resulting in underwhelming conversion performance.
Solution :
Performed in-depth keyword research focused on urgent repair terms like “car panel repair,” “paint scratch fix,” and “accident damage repair”
Built highly localised ad groups targeting Auckland and suburbs like Mt Roskill and Onehunga
Crafted strong ad copy highlighting services like insurance repairs, fast turnarounds, and free quotes
Refined the landing experience to emphasise trust, with service photos, testimonials, and mobile-first design
Set up tracking for calls, quote requests, and contact form completions
Challenge :
Competitive local market with many panel beaters bidding on the same keywords
Low consumer awareness of the business despite strong offline presence
Poor prior campaign structure with generic targeting and broad match types
Needed to convert website visitors quickly due to high repair urgency
Summary :
169 qualified conversions
38% conversion rate
Efficient budget use in a high-CPC market
More Projects
Google Ads
Automotive
Managed Google Ads for a automotive services achieved 168 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Automotive
Client :
A1 Auto Panel & Paint
Project Duration :
4 weeks
Problem :
Automotive needed steady inbound leads for panel beating and car paint services in a competitive Auckland market. Previous campaigns lacked strategic segmentation and were attracting low-intent traffic, resulting in underwhelming conversion performance.
Solution :
Performed in-depth keyword research focused on urgent repair terms like “car panel repair,” “paint scratch fix,” and “accident damage repair”
Built highly localised ad groups targeting Auckland and suburbs like Mt Roskill and Onehunga
Crafted strong ad copy highlighting services like insurance repairs, fast turnarounds, and free quotes
Refined the landing experience to emphasise trust, with service photos, testimonials, and mobile-first design
Set up tracking for calls, quote requests, and contact form completions
Challenge :
Competitive local market with many panel beaters bidding on the same keywords
Low consumer awareness of the business despite strong offline presence
Poor prior campaign structure with generic targeting and broad match types
Needed to convert website visitors quickly due to high repair urgency
Summary :
169 qualified conversions
38% conversion rate
Efficient budget use in a high-CPC market