Google Ads
HVAC Contractor
Ran Google Ads for Texas Strong Mechanical (HVAC) targeting local leads generated 28 conversions at a 19% conversion rate.
Year :
2025
Industry :
HVAC
Client :
TSM
Project Duration :
4 Weeks
Problem :
HVAC Contractor needed consistent local HVAC leads in a highly competitive Houston market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent HVAC service terms
Created geo-targeted ad groups for Houston and nearby zip codes
Wrote clear, benefit-driven ad copy with urgency-based CTAs
Optimized the landing page with trust badges, reviews, and a fast mobile experience
Set up conversion tracking for calls and form submissions
Challenge :
High competition in the Houston HVAC space, driving up CPCs
Broad keyword targeting by past agencies, leading to wasted spend
Limited trust signals on the landing page
Urgent need for high-intent leads during peak season
Summary :
28 qualified conversions
19% conversion rate
Efficient budget use in a high-CPC market
More Projects
Google Ads
HVAC Contractor
Ran Google Ads for Texas Strong Mechanical (HVAC) targeting local leads generated 28 conversions at a 19% conversion rate.
Year :
2025
Industry :
HVAC
Client :
TSM
Project Duration :
4 Weeks
Problem :
HVAC Contractor needed consistent local HVAC leads in a highly competitive Houston market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent HVAC service terms
Created geo-targeted ad groups for Houston and nearby zip codes
Wrote clear, benefit-driven ad copy with urgency-based CTAs
Optimized the landing page with trust badges, reviews, and a fast mobile experience
Set up conversion tracking for calls and form submissions
Challenge :
High competition in the Houston HVAC space, driving up CPCs
Broad keyword targeting by past agencies, leading to wasted spend
Limited trust signals on the landing page
Urgent need for high-intent leads during peak season
Summary :
28 qualified conversions
19% conversion rate
Efficient budget use in a high-CPC market
More Projects
Google Ads
HVAC Contractor
Ran Google Ads for Texas Strong Mechanical (HVAC) targeting local leads generated 28 conversions at a 19% conversion rate.
Year :
2025
Industry :
HVAC
Client :
TSM
Project Duration :
4 Weeks
Problem :
HVAC Contractor needed consistent local HVAC leads in a highly competitive Houston market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent HVAC service terms
Created geo-targeted ad groups for Houston and nearby zip codes
Wrote clear, benefit-driven ad copy with urgency-based CTAs
Optimized the landing page with trust badges, reviews, and a fast mobile experience
Set up conversion tracking for calls and form submissions
Challenge :
High competition in the Houston HVAC space, driving up CPCs
Broad keyword targeting by past agencies, leading to wasted spend
Limited trust signals on the landing page
Urgent need for high-intent leads during peak season
Summary :
28 qualified conversions
19% conversion rate
Efficient budget use in a high-CPC market