Google Ads
Roofing Contractor
Managed Google Ads for a roofing contractor achieved 21 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Home Service
Client :
San Leandro Roofer
Project Duration :
4 weeks
Problem :
A roofing contractor in San Leandro needed high-quality leads for roof repair and replacement services. Despite spending on ads before, they weren’t seeing reliable results or tracking conversions accurately.
Solution :
Conducted in-depth keyword and competitor research targeting high-intent search terms like “roof repair San Leandro”
Built tightly themed ad groups with location-focused copy
Designed a fast-loading landing page with clear CTAs and social proof
Integrated conversion tracking for form fills and calls
Used ad extensions to highlight services, service areas, and trust factors
Challenge :
Extremely competitive roofing market in the SF Bay Area
High CPCs for top roofing keywords
Limited local brand awareness
No previous conversion tracking setup
Summary :
21 conversions from local homeowners
38% conversion rate
Strong lead quality with lower-than-average CPL
More Projects
Google Ads
Roofing Contractor
Managed Google Ads for a roofing contractor achieved 21 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Home Service
Client :
San Leandro Roofer
Project Duration :
4 weeks
Problem :
A roofing contractor in San Leandro needed high-quality leads for roof repair and replacement services. Despite spending on ads before, they weren’t seeing reliable results or tracking conversions accurately.
Solution :
Conducted in-depth keyword and competitor research targeting high-intent search terms like “roof repair San Leandro”
Built tightly themed ad groups with location-focused copy
Designed a fast-loading landing page with clear CTAs and social proof
Integrated conversion tracking for form fills and calls
Used ad extensions to highlight services, service areas, and trust factors
Challenge :
Extremely competitive roofing market in the SF Bay Area
High CPCs for top roofing keywords
Limited local brand awareness
No previous conversion tracking setup
Summary :
21 conversions from local homeowners
38% conversion rate
Strong lead quality with lower-than-average CPL
More Projects
Google Ads
Roofing Contractor
Managed Google Ads for a roofing contractor achieved 21 conversions with a strong 38% conversion rate.
Year :
2025
Industry :
Home Service
Client :
San Leandro Roofer
Project Duration :
4 weeks
Problem :
A roofing contractor in San Leandro needed high-quality leads for roof repair and replacement services. Despite spending on ads before, they weren’t seeing reliable results or tracking conversions accurately.
Solution :
Conducted in-depth keyword and competitor research targeting high-intent search terms like “roof repair San Leandro”
Built tightly themed ad groups with location-focused copy
Designed a fast-loading landing page with clear CTAs and social proof
Integrated conversion tracking for form fills and calls
Used ad extensions to highlight services, service areas, and trust factors
Challenge :
Extremely competitive roofing market in the SF Bay Area
High CPCs for top roofing keywords
Limited local brand awareness
No previous conversion tracking setup
Summary :
21 conversions from local homeowners
38% conversion rate
Strong lead quality with lower-than-average CPL