Google Ads
Fencing Provider
Managed Google Ads for a fencing provider achieved 139 conversions with a strong 48% conversion rate.
Year :
2023
Industry :
Service
Client :
MOQ
Project Duration :
4 weeks
Problem :
Fencing Provider needed consistent local leads in a competitive auckland market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent PVC Fencing service terms
Built tightly themed ad groups targeting Auckland and surrounding suburbs
Wrote compelling, benefits-driven ad copy with action-oriented CTAs
Refined negative keyword list to filter out non-commercial traffic
Set up conversion tracking to measure phone calls and form submissions
Challenge :
Niche industry with low search volume and seasonal demand
High bounce rate due to vague ad targeting and broad match keywords
No existing tracking setup to measure campaign performance
Needed to generate quick results to align with promotional window
Summary :
139 qualified conversions
48% conversion rate
Highly cost-efficient lead generation with measurable business impact
More Projects
Google Ads
Fencing Provider
Managed Google Ads for a fencing provider achieved 139 conversions with a strong 48% conversion rate.
Year :
2023
Industry :
Service
Client :
MOQ
Project Duration :
4 weeks
Problem :
Fencing Provider needed consistent local leads in a competitive auckland market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent PVC Fencing service terms
Built tightly themed ad groups targeting Auckland and surrounding suburbs
Wrote compelling, benefits-driven ad copy with action-oriented CTAs
Refined negative keyword list to filter out non-commercial traffic
Set up conversion tracking to measure phone calls and form submissions
Challenge :
Niche industry with low search volume and seasonal demand
High bounce rate due to vague ad targeting and broad match keywords
No existing tracking setup to measure campaign performance
Needed to generate quick results to align with promotional window
Summary :
139 qualified conversions
48% conversion rate
Highly cost-efficient lead generation with measurable business impact
More Projects
Google Ads
Fencing Provider
Managed Google Ads for a fencing provider achieved 139 conversions with a strong 48% conversion rate.
Year :
2023
Industry :
Service
Client :
MOQ
Project Duration :
4 weeks
Problem :
Fencing Provider needed consistent local leads in a competitive auckland market. Previous campaigns lacked targeting and were generating low-quality traffic with poor conversion rates.
Solution :
Performed detailed keyword research focused on high-intent PVC Fencing service terms
Built tightly themed ad groups targeting Auckland and surrounding suburbs
Wrote compelling, benefits-driven ad copy with action-oriented CTAs
Refined negative keyword list to filter out non-commercial traffic
Set up conversion tracking to measure phone calls and form submissions
Challenge :
Niche industry with low search volume and seasonal demand
High bounce rate due to vague ad targeting and broad match keywords
No existing tracking setup to measure campaign performance
Needed to generate quick results to align with promotional window
Summary :
139 qualified conversions
48% conversion rate
Highly cost-efficient lead generation with measurable business impact