Search Engine Optimization
Ezyschooling
200,000 Organic Traffic Growth In 24 Months
Year :
2020
Industry :
Edtech
Client :
Ezyschooling
Project Duration :
24 Months
Problem :
Faced with low search volume and stiff competition, Ezyschooling tackled challenges through targeted keyword research, technical SEO improvements, content alignment, and off-page strategies like backlinks and guest posts. This holistic approach enhanced visibility, usability, and conversions while positioning the platform for long-term digital growth.
Solution :
Strategy
Keyword Research and Categorization
Keywords categorized into service, blog, and school profile groups. Emphasis on school profiles due to -their importance in user searches.
Revised website URL structure for different content types.
Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Ezyschooling enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Edu Links from Contacting Various Schools
Challenge :
Low Search Volumes: Target keywords like "online school admissions" have limited demand.
Visibility & Traffic: Low search volume leads to poor organic visibility and website traffic.
Competition: Generic keywords mean competing with established players.
Keyword Strategy: Need to identify better keywords or long-tail phrases.
Content Alignment: Content must align with user intent and needs.
SEO Effectiveness: Evaluate and enhance the current SEO strategy.
Diversification: Explore alternative marketing channels and niches.
Conversion Hurdles: Turning traffic into customers requires optimization.
Data Utilization: Analyze user data to refine strategies.
Adaptation: Stay flexible to industry shifts and algorithm changes.
Summary :
295,000+ Organic Traffic Growth In 24 Months
More Projects
Search Engine Optimization
Ezyschooling
200,000 Organic Traffic Growth In 24 Months
Year :
2020
Industry :
Edtech
Client :
Ezyschooling
Project Duration :
24 Months
Problem :
Faced with low search volume and stiff competition, Ezyschooling tackled challenges through targeted keyword research, technical SEO improvements, content alignment, and off-page strategies like backlinks and guest posts. This holistic approach enhanced visibility, usability, and conversions while positioning the platform for long-term digital growth.
Solution :
Strategy
Keyword Research and Categorization
Keywords categorized into service, blog, and school profile groups. Emphasis on school profiles due to -their importance in user searches.
Revised website URL structure for different content types.
Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Ezyschooling enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Edu Links from Contacting Various Schools
Challenge :
Low Search Volumes: Target keywords like "online school admissions" have limited demand.
Visibility & Traffic: Low search volume leads to poor organic visibility and website traffic.
Competition: Generic keywords mean competing with established players.
Keyword Strategy: Need to identify better keywords or long-tail phrases.
Content Alignment: Content must align with user intent and needs.
SEO Effectiveness: Evaluate and enhance the current SEO strategy.
Diversification: Explore alternative marketing channels and niches.
Conversion Hurdles: Turning traffic into customers requires optimization.
Data Utilization: Analyze user data to refine strategies.
Adaptation: Stay flexible to industry shifts and algorithm changes.
Summary :
295,000+ Organic Traffic Growth In 24 Months
More Projects
Search Engine Optimization
Ezyschooling
200,000 Organic Traffic Growth In 24 Months
Year :
2020
Industry :
Edtech
Client :
Ezyschooling
Project Duration :
24 Months
Problem :
Faced with low search volume and stiff competition, Ezyschooling tackled challenges through targeted keyword research, technical SEO improvements, content alignment, and off-page strategies like backlinks and guest posts. This holistic approach enhanced visibility, usability, and conversions while positioning the platform for long-term digital growth.
Solution :
Strategy
Keyword Research and Categorization
Keywords categorized into service, blog, and school profile groups. Emphasis on school profiles due to -their importance in user searches.
Revised website URL structure for different content types.
Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Ezyschooling enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Edu Links from Contacting Various Schools
Challenge :
Low Search Volumes: Target keywords like "online school admissions" have limited demand.
Visibility & Traffic: Low search volume leads to poor organic visibility and website traffic.
Competition: Generic keywords mean competing with established players.
Keyword Strategy: Need to identify better keywords or long-tail phrases.
Content Alignment: Content must align with user intent and needs.
SEO Effectiveness: Evaluate and enhance the current SEO strategy.
Diversification: Explore alternative marketing channels and niches.
Conversion Hurdles: Turning traffic into customers requires optimization.
Data Utilization: Analyze user data to refine strategies.
Adaptation: Stay flexible to industry shifts and algorithm changes.
Summary :
295,000+ Organic Traffic Growth In 24 Months