Google Ads
Dentistry
Managed Google Ads for a Dental Clinic achieved 150 conversions with a strong 28.8% conversion rate.
Year :
2025
Industry :
Dentistry
Client :
Otahuhu Dental Care
Project Duration :
4 weeks
Problem :
Dentistry needed a steady flow of high-quality local dental leads in a highly competitive South Auckland market. Previous campaigns were generating clicks but lacked targeting precision, resulting in low conversion rates and inefficient ad spend.
Solution :
Conducted detailed keyword research focused on high-intent dental treatments like emergency care, tooth extraction, and cosmetic dentistry
Built tightly focused ad groups for Otahuhu and surrounding suburbs
Wrote compelling, benefit-focused ad copy with urgency-based CTAs (e.g. "Same-Day Appointments", "Gentle & Affordable Care")
Optimised the landing page with mobile-friendly design, reviews, and trust elements
Set up accurate conversion tracking for calls and booking form submissions
Challenge :
Strong competition from nearby clinics bidding on the same location terms
Broad match terms were attracting non-service-related clicks
Limited visual branding and weak call-to-action on the old landing page
Needed immediate leads to support new patient growth targets
Summary :
150 qualified conversions
28.8% conversion rate
Improved lead quality and cost-efficiency through targeted search strategy
More Projects
Google Ads
Dentistry
Managed Google Ads for a Dental Clinic achieved 150 conversions with a strong 28.8% conversion rate.
Year :
2025
Industry :
Dentistry
Client :
Otahuhu Dental Care
Project Duration :
4 weeks
Problem :
Dentistry needed a steady flow of high-quality local dental leads in a highly competitive South Auckland market. Previous campaigns were generating clicks but lacked targeting precision, resulting in low conversion rates and inefficient ad spend.
Solution :
Conducted detailed keyword research focused on high-intent dental treatments like emergency care, tooth extraction, and cosmetic dentistry
Built tightly focused ad groups for Otahuhu and surrounding suburbs
Wrote compelling, benefit-focused ad copy with urgency-based CTAs (e.g. "Same-Day Appointments", "Gentle & Affordable Care")
Optimised the landing page with mobile-friendly design, reviews, and trust elements
Set up accurate conversion tracking for calls and booking form submissions
Challenge :
Strong competition from nearby clinics bidding on the same location terms
Broad match terms were attracting non-service-related clicks
Limited visual branding and weak call-to-action on the old landing page
Needed immediate leads to support new patient growth targets
Summary :
150 qualified conversions
28.8% conversion rate
Improved lead quality and cost-efficiency through targeted search strategy
More Projects
Google Ads
Dentistry
Managed Google Ads for a Dental Clinic achieved 150 conversions with a strong 28.8% conversion rate.
Year :
2025
Industry :
Dentistry
Client :
Otahuhu Dental Care
Project Duration :
4 weeks
Problem :
Dentistry needed a steady flow of high-quality local dental leads in a highly competitive South Auckland market. Previous campaigns were generating clicks but lacked targeting precision, resulting in low conversion rates and inefficient ad spend.
Solution :
Conducted detailed keyword research focused on high-intent dental treatments like emergency care, tooth extraction, and cosmetic dentistry
Built tightly focused ad groups for Otahuhu and surrounding suburbs
Wrote compelling, benefit-focused ad copy with urgency-based CTAs (e.g. "Same-Day Appointments", "Gentle & Affordable Care")
Optimised the landing page with mobile-friendly design, reviews, and trust elements
Set up accurate conversion tracking for calls and booking form submissions
Challenge :
Strong competition from nearby clinics bidding on the same location terms
Broad match terms were attracting non-service-related clicks
Limited visual branding and weak call-to-action on the old landing page
Needed immediate leads to support new patient growth targets
Summary :
150 qualified conversions
28.8% conversion rate
Improved lead quality and cost-efficiency through targeted search strategy